Tourist shoppers' satisfaction with regional shopping mall experiences
نویسندگان
چکیده
منابع مشابه
ANZMAC 2010 A Comparative Analysis of Values and Shopping Patterns Among Chinese and Thai Mall Shoppers
Cross-cultural studies have shown few investigations of utilitarian versus hedonistic shopping motives in non-western contexts. This study explores shopping motivations in two Eastern cultures – Thailand and China. Based on the literature, it is hypothesized that Chinese shoppers will be more utilitarian, while Thai shoppers will be more hedonistic. The research findings support the hypotheses,...
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ژورنال
عنوان ژورنال: International Journal of Culture, Tourism and Hospitality Research
سال: 2007
ISSN: 1750-6182
DOI: 10.1108/17506180710729628